HER Rebrand

HER is the largest dating & social app for queer womxn, with over 3 million users globally. As our community’s understanding of identity evolved, the team at HER knew it was our time to change, too.

We partnered with creative director Michelle Mattar, the strategy team from Wolf & Wilhelmine, and photographer Kathryna Hancock to re-imagine and redefine what HER stands for in today's world.

My Role

As the lead product designer at HER, I implemented the brand across our iOS and Android apps, our website, PR kits, social media pages, and events collateral. I redefined our styleguide and implemented original iconography, a new color scheme, fresh typefaces, and updated copy across all platforms.

iOS & Android Redesign

Onboarding - Old Brand

Onboarding - New Brand

Meet - Old Brand

Meet - New Brand

Feed - Old Brand

Feed - New Brand

Marketing Website

Marketing Collateral

HER is here for you

HER exists to connect every and all womxn to grow together. We believe queer womxn will lead the change, collective care keeps us strong, the future is unapologetically fluid, and we don't win until everyone wins.